alfalfa studio team

The photoshoot for Tony Di Spigna “No Shit!” collection was a blast! Thank you to all models that volunteered to be part of this fun day. Unfortunately, given the time constrains we couldn’t fly all the beautiful people that graciously volunteered from other countries. We had to keep it local to New York City area.

Collection includes a black t-shirt/silver print, and black and natural tote canvas bags

The photo shoot took place on the beautiful streets of SoHo and the Levi’s® Photo Workshop. Have you heard about the The Levi’s® Photo Workshop? Such a great resource! It is a temporary public facility that features a professional-grade production studio, vintage camera rental, digital design stations, and so on. We just walked in, picked a studio and start shooting. Big thanks to our artist friend Mattia Novello for helping shooting.

We envisioned the final images to have a natural look, therefore none of the models is wearing make-up or other body ‘enhancements’. We believe alfalfa-seeds brand complements and extends your style. Everyone brought their own ensemble, props and accessories. The end result? Fun, fresh, easy, and sexy. What do you think?
Aldis & Sam

Minal, Patricia & Josh

On our end, we are still deciding on the final images. In the meantime, enjoy some of the outtakes while envisioning yourself saying “it” in Spencerian. As some of Tony’s fan commented: No Shit! …way cool design and to the point.

Be on the lookout for the release of this much anticipated, mean collection in the upcoming days.

Carry around a little attitude with everything else? No shit!