Category: Product story

alfalfa studio team

The photoshoot for Tony Di Spigna “No Shit!” collection was a blast! Thank you to all models that volunteered to be part of this fun day. Unfortunately, given the time constrains we couldn’t fly all the beautiful people that graciously volunteered from other countries. We had to keep it local to New York City area.

Collection includes a black t-shirt/silver print, and black and natural tote canvas bags

The photo shoot took place on the beautiful streets of SoHo and read this entry »

One day in June, the fashion shoot for our Seven Latin Divas was sick. Check out the killer video featuring our New York models flaunting the new collection being photographed by our very own Rafael Esquer and Mattia Novello.

Photographers: Rafael Esquer & Mattia Novello

Director of Photography: Krisada Keith Kanivichaporn
Editor: Chonlada Aimelie Sirampuj
Models: Larry S Arias, Matt Cook Archer, Jean-Paul Fontana, Zaida Marquez, Ashley Nylin, Samantha Smith, Skyler Stetten
Make up artist: Yuliana Duarte
Production Assistants: Minal Nairi, Nigel Sielegar, Chonlada Aimelie Sirampuj

Music: Designers Music by Lipps

No doubt the one that comes to mind is that stencilled image of Che Guevara.

But I often wonder why Latin culture is not represented by a female icon. After all, Latin America has given birth to some of the most charismatic women of our time.

My admiration for strong, resilient Latin women began, of course, with the women in my own family in Mexico: my mother, a hard-working ranchera; and my grandmother, a wise matriarch with 14 children.

To honor and celebrate the spirit of Latin women, I have created Seven Latin Divas, the second T-shirt collection from alfalfa seeds. Seven immortal women from the worlds of film, art, music, and politics are the stars. I believe any of them deserves to become the Latin icon for our century.

I have created these original graphic images in a striking posterized style. Hand-drawn, they are reminiscent of the statuesque image of Che Guevara that instantly deified him as a symbol of defiance—and later as an icon of radical chic.

Long Live The Queen of Salsa

read this entry »

A more refined sketch by MyORB

We continue working on ideas for alfalfa seeds upcoming collection 7 Days of the Week. This is an interesting challenge. How do you capture the essence of one day of the week using only typography or lettering and color as your main design element.

For Tuesday, we invited our friends at MyOrgangeBox to contribute. read this entry »

After long weeks of planning a photo shoot for alfalfa-seeds’ Latin Divas collection…I’m happy to share with you few images fresh out of my camera.

alfalfa-seeds Latin Divas collection

Guess what? None of these images have been retouched at all. That’s right! These kids are that good looking, or is it the t-shirt?

María Félix making Jean-Paul Fontana look good

Be the first one to know about the launching of the collection and to receive special discounts and promotions. Sign up now! read this entry »