alfalfa seeds
In May 2009 alfalfa seeds was launched with Seven Deadly Sins, the first collection of graphic T-shirts by designer Rafael Esquer. Since then, alfalfa seeds has been embraced as brand known for fresh design. We are pleased to have fans worldwide and proud to release a second T-shirt collection, Seven Latin Divas, along with other smartly designed products from our friends and collaborators.
More great T-shirt collections are on the drawing board and will be available for sale soon!
Rafael Esquer serves as CEO and Creative Director for alfalfa seeds. His two partners are Lisa SchenoneEkinci, COO, and Gregory Gross, Editor-in-Chief. The partners established the brand on Day of the Dead (November 1) in order to emphasize its connection to the rich tradition of Mexican graphic arts.
Esquer isa native of the Sonora desert of Mexico. He received his BFA in graphic design from Art Center College of Design, and has made New York City his home for 14 years. As Creative Director at @radical.media, his group's work in communication design received the National Design Award in 2004 from the Cooper-Hewitt National Design Museum.
Esquer now runs alfalfa studio, his own interdisciplinary design shop in SoHo. Clients have included The Houston Rockets, The Philip Johnson Glass House, The Center for Architecture, The New York Times Magazine, Nike, Bjork, AIGA, Tommy Boy Records, Target, Scholastic, the City of New York, and MTV. Some of his work is contained in the Library of Congress poster collection, the Museum of Fine Art in Montreal, the Poster Museum in Poland and the Olympic Museum in Switzerland. He frequently serves as judge and speaker at national and international design events.
Part of the proceeds from alfalfa seeds will support scholarships for minority students at Art Center College of Design, Esquer's alma mater. "This country is wonderful: if you work hard you can reach your dreams. I was able to receive a great education thanks to scholarships, so now I intend to help the next generation of talented Latin students at Art Center secure their education," explains Esquer. "We need more diversity in the design industry, and I'd like to help foster it."
alfalfa seeds T-shirts are trademarked and sell for $32.00 exclusively at alfalfa-seeds.com and selected stores. Made from 100% Peruvian pima cotton, they are available in both men's and women's cuts.
Above: Pereza's original drawing from the Seven Deadly Sins collection
Left: Image from the Latin Divas collection. Photography by Rafael Esquer
